To the label and artist, ReplayTheMusic is a turnkey solution that includes both technology and marketing to create and distribute instant concert CDs. To the sound technician, RTM is a flexible system that integrates easily in whole or in part with most any sound recording and mastering technology in use. And to the fan, RTM is the exciting concert CD that goes on sale before he or she heads for home.

Before the concert
iMusicGroup works with the label and artist to prepare for the upcoming show. We project estimated CD sales (and, subsequently, our CD production) based on anticipated crowd size and other criteria. We install the corresponding number of duplication "stacks" and otherwise integrate Replay's technology with the venue's sound recording and mastering system.

The big night
During the show, Replay's technology records the concert using both stage and ambient microphones, hooking into the house system and optimizing things to create a studio-quality master. When the show ends, Replay's robotic duplication system begins creating and packaging the Instant CDs while hip people with futuristic-looking credit-card swipers begin selling the freshly minted disks to eager fans.

After the show
iMusicGroup helps the label and artist follow up with fans, using grass-roots media like email to remind people to purchase their concert CD, spread the word to their friends, and check out other products, concerts and artists.

To learn more about the Replay technology, visit the technology section.